3 Simple Paid Ad Strategies Every Entrepreneur Should Master

When it comes to scaling your business, paid ads can be one of the fastest and most effective ways to drive growth. But with so many tactics and platforms out there, it’s easy to feel overwhelmed and unsure where to start. The truth is, you don’t need to master every ad strategy—just the right ones. Below are three simple yet powerful paid ad strategies that any entrepreneur can use to start seeing real results without the headache.

Retargeting ads are a goldmine for any entrepreneur looking to maximize their ad spend. These ads target people who have already shown interest in your business—whether they’ve visited your website, engaged with your content, or clicked on a previous ad. Because these users are already “warm,” they’re far more likely to convert than a cold audience.

​A simple retargeting campaign on platforms like Facebook or Google can remind potential customers of what you offer and encourage them to take the next step, whether it’s making a purchase, signing up for a webinar, or booking a call. Keep your retargeting ads straightforward and action-oriented—your goal is to nudge them toward that final step.

One of the biggest challenges in paid advertising is finding new audiences that are likely to convert. That’s where lookalike audiences come in. A lookalike audience is essentially a group of people who share similarities with your existing customers. By creating a lookalike audience on Facebook or LinkedIn, you can reach users who are more likely to be interested in your product or service based on their shared characteristics with your current audience.

This is an easy way to scale your ads because you’re not guessing who your target audience might be—you’re using data to reach people who are already a great fit. Just make sure to keep refining and testing your lookalike audiences to find the sweet spot that delivers the best results.

If there’s one paid ad strategy every entrepreneur should master, it’s split testing (also known as A/B testing). This is the process of creating two or more variations of an ad to see which one performs better. It’s simple but extremely powerful: small tweaks to your ad copy, creative, or targeting can make a massive difference in your results.

Always be testing something—whether it’s different headlines, images, or calls to action. Keep track of your performance metrics, and double down on what works. The beauty of split testing is that you can continually optimize your ads for better results without overhauling your entire campaign.

You don’t need to be a paid ad expert to start seeing results. By focusing on just a few key strategies—retargeting ads, lookalike audiences, and split testing—you can run more effective campaigns, scale your business faster, and get a better return on your ad spend. Keep it simple, stay consistent, and watch how these strategies help you amplify your business growth.